Hojicha

Hojicha | Roasted Green Tea Powder | Toasted Cereal, Caramel & Smooth Umami | Tonga Truck Coffee

The tea that converted a thousand coffee drinkers.

Hojicha is Japanese green tea that’s been roasted over charcoal at high heat — a process that transforms the grassy brightness of green tea into something entirely different: warm, toasty, comforting, and deeply smooth. Crafted from carefully selected tea leaves and stems and stone-milled into a fine powder, this hojicha brews into a rich reddish-brown cup that feels more like a cozy ritual than a cup of tea.

Lower in caffeine than matcha or sencha, it’s the perfect choice for an afternoon wind-down, an evening cup, or anyone who loves the idea of tea but usually finds green tea too grassy or bitter. If you love the warmth of roasted coffee, hojicha speaks your language.

Tasting Notes

• Toasted cereal — warm, nutty, and deeply comforting from the first sip
• Caramel — a natural roasted sweetness that needs no sugar
• Smooth umami — balanced, lingering depth without any bitterness

What Makes Hojicha Different?

• Roasted at high heat — reduces caffeine naturally, making it lower-caffeine than most green teas
• No grassiness, no bitterness — the roasting process removes the astringency of traditional green tea
• Stone-milled into powder — dissolves completely for a smooth, consistent cup every time
• Gorgeous reddish-brown color — stunning as a latte, baked into desserts, or in a traditional bowl

Brew Guide

• Hot tea: Whisk 1–2g with 6–8oz of 175–185°F water until smooth and frothy
• Hojicha latte: Whisk powder with a small amount of hot water, add steamed oat or dairy milk — incredible
• Iced: Whisk with hot water, pour over ice, top with cold milk
• Baking: Blend into cookies, cakes, or ice cream for a warm, roasted flavor
• Format: Loose powder, 3oz

Fueled by aloha. Roasted with care. The cup that surprises everyone who tries it.